Jordan Louie
A Marketing Professional With A Proven Track Record Of Growth In Multiple Industries
Executive Summary
Industry-recognized Marketing Director with over 8 years of professional experience driving growth in diverse sectors through strategic and creative implementation of marketing strategies.
Communicative, collaborative, and accountable team leader of successful marketing campaigns that yield significant increases in ROI. Proven expertise in leading high-performing teams beyond KPIs and optimizing performance. Track record of success in B2B and B2C marketing landscapes, consistently surpassing sales targets and generating significant profits. Exceptional ability to cultivate and nurture strong business relationships. Possesses strong proficiency in leveraging CRM systems to generate recurring revenue, promote business growth, and manage budgets effectively.
EDUCATION
BACHELOR'S DEGREE / MEDIA: DESIGN & PRODUCTION
Indiana University: Graduated December 2016. Studies included film, studio, advertising, web design, and program graphics with professional training in the Adobe & Microsoft Suites.
ADDITIONAL EDUCATION / COMPUTER SCIENCE
Ivy Tech Community College: Completed classes on HTML, CSS, Javascript, and Python.
PROFESSIONAL TRAINING / PROGRAMMING
Lighthouse Software Solutions: Continued mentorship and co-development with HTML, CSS, and Javascript.
WORK EXPERIENCE
DUTIES
- Develop and implement digital marketing/strategy for Security Home Inspections, Parthenon Commercial, Castlewall Security, and BerryHart.
- Direct all marketing efforts including social media, email, Google Ads, and print campaigns.
- Create, optimize, and maintain company websites.
- Manage company IT and related company accounts.
ACCOMPLISHMENTS
- Increased SHI’s business by 15% without increasing marketing budget.
- Broke into new markets with digital marketing efforts leading to an increase in our hiring to keep up with demand.
- Complete design overhauls (business cards, flyers, vehicle wraps, websites, and more) for all companies.
- Increased SHI’s Google rating from 3.5 stars with 26 reviews to 4.5 stars with 150+ reviews.
DIGITAL MARKETING DIRECTOR / SECURITY HOME INSPECTIONS
January 2018 - Current
DIGITAL MARKETING DIRECTOR / JAN 2018-CURRENT
Security Home Inspections: Develop and implement digital marketing/strategy for Security Home Inspections, Parthenon Commercial, Castlewall Security, and BerryHart. Create and run social media, email, Google Ads, and print campaigns. Create, optimize, and maintain company websites.
Marketing Director
January 2018 – Present
Security Home Inspections
Lead strategic planning and execution of comprehensive marketing initiatives for Security Home Inspections, Parthenon Commercial, and Castlewall Security, resulting in significant growth and expansion from local market to multi-state operation. Manage high-performing team of marketing specialists, guiding strategic efforts and driving successful marketing initiatives.
Cultivate and nurture positive relationships with top-performing real estate offices and agents.
Direct all marketing efforts including social media, email, Google Ads, and print campaigns.
Design and order all graphics including business cards, brochures, vehicle wraps, website graphics, and more.
Manage and grow online company profiles.
Create, optimize, and maintain company websites.
Research marketing opportunities including new markets, strategic partnerships, and effective advertising space.
Manage teams for marketing and IT.
Build and foster relationships with the top-performing real estate offices and agents.
Successfully growing a 34-year-old company that had been losing market share to competitors and serving only central Indiana into a multi-state venture.
Implemented inclusive digital marketing overhaul, optimizing Google Ads, SEO, and social media advertising, resulting in remarkable 300% return on investment (ROI) while conducting effective A/B testing across various channels.
Achieved 77% open rate for targeted email campaigns, implementing sales strategy to generate recurring revenue and utilize company’s CRM system aimed at business growth.
Delivered outstanding sales performance, surpassing targets and achieving exceptional KPI results in commercial and residential divisions, resulting in workforce expansion.
Exceeded sales growth targets by achieving up to 25% increase in Security Home Inspections, surpassing initial goal of 10%.
Generated significant profit through effective Google Ads campaigns, investing $500 per month and yielding approximately 30 inspections, resulting in around $1500 in profit.
Implemented robust strategy for recurring revenue by promoting follow-up inspections, with impressive email open rate of 75%+.
Digital Media Programmer
November 2019 – July 2020
Thomas Monuments
Developed and implemented monument-customizing software by utilizing JavaScript and Adobe Photoshop to enhance overall sales team’s capabilities and streamline existing customization process.
- Collaborated with local company to develop and implement sales software, resulting in significant sales growth and improved business performance.
- Managed project by setting and negotiating project timelines, costs, and scope.
Streamlined sales process by transitioning it in-house, resulting in cost reduction and increased sales.
Digital Marketing Specialist
September 2018 – March 2019
Push-Up Machine
Led marketing efforts for local startup, transforming IndieGoGo campaign into thriving and successful business. Designed and developed robust eCommerce website with strong focus on search engine optimization (SEO). Executed highly successful online advertising campaigns on Google, Facebook, and Instagram platforms, resulting in significant surge in sales and necessitating increased production capacity to meet customer demand.
Assisted in coordinating product launches on website, Amazon, and Walmart.
Implemented A/B testing strategies for Google Ads and social media advertising campaigns to optimize performance, enhance ad effectiveness, and maximize return on investment.
Secured over $20,000 in funding through IndieGoGo, playing a pivotal role in launching the product.
Increased website functionality and optimization for desktop and mobile.
Converted social media ads into sales conversions through ad campaigns and retargeting.
Helped to launch the product on the website, Amazon, and Walmart.
Digital Marketing Manager
February 2017 – November 2017
BWGS
Developed and implemented marketing content and strategy with a focus on house-brands.
Organically grew multiple Facebook accounts, Instagram, and YouTube.
Produced promotional videos for brands and products.
Product photography for company catalog.
Filmed, photographed, and edited content from national events.
Managed company Google Ads account.
Built the largest and most engaged following ever for all social media accounts.
Grew Instagram organically from 80 followers to just under 1000 in 8 months.
Digital Marketing Intern
January 2017 – April 2017
Cradlemade
Created social media content, video promotions, and developed digital marketing plans for a local startup.
Filmed and edited ‘Who We Are’ video.
Created long version for YouTube and website as well as 1-minute versions for Instagram and Facebook.
Helped to organically grow sales through social media.
Advised owners on best marketing practices.
Created brand video for website and social media.
Grew website sales from local to across the Midwest.
Social Media Coordinator
June 2015 – December 2015
Indiana University
Developed original, engaging social media content for all social media platforms.
Filmed, photographed, designed, and edited content for Facebook, YouTube, Instagram, Twitter, and other social media platforms.
Scheduled posts for peak engagement times using Hootsuite and Buffer.
Responded to and curated public posts on our social media and posts about IU.
Recorded and interpreted social media analytics to increase engagement.
Built the largest and most engaged social media following.
Within 6 months:
Increased Twitter followers by 7.5% (+263 followers)
Increased Facebook followers 13.7% (+969 followers).
Increased Instagram followers 37.2% (+1041 followers).
Increased YouTube views 47.3% (+32,095 views)
DIGITAL MARKETING MANAGER / BWGS
February 2017 - December 2017
DUTIES
- Developed and implemented all digital media marketing/strategy (with focus on social media) to increase sales.
- Produced promotional videos for brands and products.
- Product photography for company catalog.
ACCOMPLISHMENTS
- Increased SHI’s business by 15% without increasing marketing budget.
- Broke into new markets with digital marketing efforts leading to an increase in our hiring to keep up with demand.
- Complete design overhauls (business cards, flyers, vehicle wraps, websites, and more) for all companies.
- Increased SHI’s Google rating from 3.5 stars with 26 reviews to 4.5 stars with 150+ reviews.
DIGITAL MEDIA PROGRAMMER / NOV 2019-JULY 2020
Thomas Monuments: Programmed and designed graphics for original online software used to customize monuments.
DIGITAL MARKETING SPECIALIST / SEPT 2018-MAR 2019
Pushup Machine: As primary marketing specialist, helped local startup run a successful Kickstarter, build and optimize eCommerce website, create and run Google Ads, Facebook/Instagram ad campaigns, provided a marketing overview analysis, and launch the product to the website, Walmart, and Amazon.
DIGITAL MARKETING MANAGER / FEB 2017-DEC 2017
Bloomington Wholesale Garden Supply: Developed and implemented all digital media marketing/strategy (with focus on social media) to increase sales.
Produced promotional videos for brands and products. Built the largest and most engaged social media following with consistent growth rates in the 1000%’s.
DIGITAL MARKETING INTERN / JAN 2017-APR 2017
Cradlemade: Created social media content, video promotions, and developed digital marketing plans for a local startup.
SOCIAL MEDIA COORDINATOR / JUN 2015-DEC 2015
Indiana University Admissions: Created original engaging media posts for a variety of social media platforms & developed marketing campaigns that lead to IU Admissions’ strongest ever social media following. Built record-breaking followings through Facebook, Twitter, Flickr, YouTube, Instagram, Pinterest, and Google+.